The Springboard Spotlight!
Weekly Newsletter
#7 - Establishing your brand
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This is my weekly newsletter which aims to shine a spotlight on a different aspect of leadership every Saturday morning. So you can read it when you're having breakfast!
This week, the spotlight is on Establishing your brand.
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#7 - Establishing your brand - Read this if you are short of time
Bottom Line Up Front (BLUF)
Effective leaders are aware of two maxims; 'Perception is reality' and 'Reputations are hard won, but just as easily lost'.
They carefully craft their reputations or personal brand over time. These are based upon consistency in multiple areas.
Consistency of behaviours, quality of output, timely delivery and continual success ensure that their reputations slowly build over time.
This ensures they are presented with more opportunities as their growing track records underwrite and consolidate their brands.
#7 - Establishing your brand - Read the full article from here if you have time
What?
There are certain products that I repeatably buy because I know that I will get exactly what I have paid for. If I buy a particular brand the experience will more than likely be the same every time. Consequently, I will feel that the level of quality has met my expectations. This realisation has come about through hard won experience and experiments conducted in the past which have cost me money. I frequently tried other products which purported to offer the same 'product experience'. Every time I tried to 'buy cheap I bought twice' and was consequently disappointed.
It's the same with leaders. People like to work with others that meet a certain expectation. There are no surprises, stress levels are reduced and you can predict what the outcome is likely to be.
Why?
It's all to do with reputation, alternatively known as 'Brand'. Effective leaders spend a lot of time and effort in building their professional reputation or brand. They become associated with a lower degree of risk, and so colleagues perceive them as people who are a 'safe pair of hands' who are able to get things done. Aways at the back of their minds is the maxim that 'Reputations are hard won, but easily lost'.
As a result of this, opportunities will be regularly presented to those with a good reputation. Those who get the job done, those who are reliable and who consistently deliver to a high standard are the ones that see repeat business.
This is what drives them to strive for excellence.
How?
Effective leaders are meticulous in crafting their reputation in terms of consistency. That is, consistency related to behaviours, quality of output, delivery to time and of success. They build up a track record across multiple delivery areas which is the evidential trail to support their brand positioning.
They are also very selective in the roles that they take on, aware of their own strengths and limitations. This knowledge effectively ensures that they proactively set themselves up for success prior to accepting any role.
In Summary
I hope that you enjoyed reading this week's newsletter.
Establishing a good brand is absolutely key for a leader. You want your name to be associated with a consistency of success based upon behaviours, quality of output and timely delivery. Your track record will then allow you to build your reputation on sound foundations appropriately.
Have a great week!
Whenever you're ready, here's how I can help you:
1. Resources - Reading is an essential component to developing your own authentic leadership style. Check out my resources page for really inspiring books which I have found invaluable within my own leadership journey. I will also include other products that I use here which improve my own effectiveness as a leader,
2. Coach Station - Singular issue 30 or 60 minute coaching sessions,
3. Coach Journey - Bespoke coaching packages of 6 or 12 sessions for transformative change,
4. Schedule Optimiser - Online course allowing you to take back control of your diary.
